For business minded people, words like savings, security, service, ease of use, increased productivity, & images of snazzy high tech equipment, etc. usually catch their attention. How do you get the attention of your potential customer?
Depending on the industry, businesses use different kinds of marketing/selling techniques to gain customers. The fashion industry uses their version of beautiful people & the latest trendy clothes along with brand names to catch society’s attention, particularly women. The motorcycle industry entices people to buy their products using high performance bikes & aftermarket parts that provide speed & power, with reputable brand names to back it up.
Have you noticed how some companies use attraction between the sexes to market/sell their product? Take for instance a fast food chain’s commercial showing a scantily clad woman eating what they’ve dubbed a ‘man sized’ burger; they tend to focus on how the burger will fill a man’s stomach & rely on men’s attraction to a woman to make him feel as if he’ll attract women & be a ‘man’s man’ if he buys their burger. The same technique is used by a popular car care product company & a famous race car driver; when the driver uses their product, it shows him staring at his car in awe after use of the product while women hang on & kiss him, leading their market-in this case men-to believe if they use it this will happen to them.
There are many types of marketing/selling techniques to catch the eye of potential customers, & the key points to focus on are what is most important to your customer. Most business people are overrun with work, don’t have much time to invest in tedious details, & need your message to them to be easily understood so they can make an informed decision quickly. Ever hear the phrase ‘KISS’, or ‘Keep It Simple Stupid’? ‘Nuff said; if you keep it simple, you’ve made a smart move.
Ask your customers what’s important to them, then listen & take note of what they say. Research how your company can address those issues, & show your customer how you can fulfill their needs. If you sell copier equipment, while a cool looking high tech machine may sell itself in your eyes, the customer needs to know what it does, & more importantly, how it will meet their business needs. If you want to achieve a win/win-you get a sale & save the day for your customer-pay attention to them & do your homework…know your customer. Do they want a copier that’s easy to use, will save them money, increase production, & secure their data? Find out what they need & get your game plan for showing them why they want to buy from YOU!